In the dynamic world of skincare, social media's influence on people's perception of skincare and their purchasing decisions has become increasingly significant. Recent studies reveal that nearly half of all new product purchases are influenced by social media platforms like Instagram and TikTok.

Patients often inquire about the new products and services they encounter online and their effectiveness. In response to this growing trend, an innovative skincare philosophy, SCIN + Body, was developed.

This philosophy focuses on skin care, collagen stimulation, injectables, and nutrition, guiding individuals to look and feel their best as they age. Here are the top five skincare trends for 2024 that align with this philosophy:

 

Prioritizing Skin Care for a Natural "No Makeup" Look

Achieving a natural "no makeup" look has become a significant trend. Patients often express their confidence when they can go makeup-free, attributing this to a proper skincare routine and effective products. A recommended at-home routine includes a cleanser, moisturizer, healthy aging serum, nighttime retinol, and physical sunscreen.

Using medical-grade products can help the skin look dewy and fresh while saving on makeup expenses. Additionally, treatments like exfoliation, extraction, and infusion can enhance overall skin appearance. The "no makeup" trend is gaining popularity, promoting confidence in natural skin.

 

Addressing Pigmentation Issues

With many Millennials and Gen X patients regretting their past tanning habits, there is a growing focus on eliminating brown spots and pigmentation caused by sun damage. The most sought-after treatment for this issue is BBL (BroadBand Light), which uses intense pulsed light to rejuvenate the skin.

This treatment is popular due to its personalization to individual skincare needs, no downtime, and minimal discomfort. A series of three treatments followed by touch-ups is recommended. Exosomes, which offer stronger regenerative properties similar to PRP, are also being used for various aesthetic purposes.

 

Embracing Regenerative Aesthetics

The focus in skincare is shifting towards regenerating cells to behave younger, in addition to addressing signs of aging. Platelet Rich Plasma (PRP) treatment utilizes the body's own blood cells to speed up the healing process and improve skin health. This innovative regenerative medicine involves infusing plasma-rich cells into the skin during microneedling treatments for quick recovery and better results.

PRP therapy is beneficial for tightening skin, improving texture, and reducing acne scars, stretch marks, brown spots, fine lines, and wrinkles. Exosomes, similar to PRP, are emerging as a trend for various aesthetic purposes.

 

Nourishing Skin from Within

Hydration is crucial for youthful-looking skin. Dehydration can cause the skin to look dry, lose elasticity, and develop wrinkles. Overall health care, including staying hydrated, is essential. It is advised to drink half of one's body weight in water ounces daily and get enough sleep, as the body heals the skin during rest.

There is an observed increase in patients focusing on diet, sleep, and exercise, demonstrating their dedication to improving skin quality. A diet rich in antioxidants and vitamins, along with moderate exercise, can boost the immune system and improve circulation for a more youthful appearance.

 

Sun Protection is a Must

Social media has contributed to a decrease in the use of tanning beds, a positive development. UV light from tanning beds breaks down elastin in the skin, leading to sagging and wrinkles.

Prioritizing sun protection is crucial. Sunscreen is essential for healthy aging and preventing skin cancer. It is important to educate patients on the difference between chemical and physical sunscreens, with a recommendation to use physical sunscreen for better protection. Despite some patients believing that makeup with SPF is sufficient, most makeup products have a low SPF and are chemical-based, requiring a large amount for full protection.

 

These five trends are gaining popularity, and it is essential for aesthetic physicians to educate their patients on how to look and feel their best. By adopting these practices, individuals can achieve healthier, more radiant skin.